Wednesday, September 18
Arrivals and Registration – Wind Creek Bethlehem (formally Sands Casino)
77 Wind Creek Blvd
Bethlehem, PA 18015
4:00 PM – 5:30 PM – Event Registration, Wind Creek Bethlehem Lobby Level
6:00 PM – 8:00 PM – Dinner Reception, Wind Creek Bethlehem Foundry Room
Thursday, September 19
6:00 AM – Breakfast Buffet, Wind Creek Emeril’s Fish House
7:15 AM – Depart Wind Creek for Mack Customer Center
8:00 AM – Introduction – Mack Marketing Mission
8:10 AM – Guest Speaker – The Office of Experience
8:40 AM – Mack Marketing Strategy and Tactics
9:00 AM – Guest Speaker – Oracle
9:30 AM – BREAK
9:45 AM – Dealer Marketing Resources
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- 9:45 AM – New Trucks Dealer Portal
- 10:00 AM – Customer Profile Tool
- 10:15 AM – SalesPro
- 10:30 AM – Handover Process
- 10:45 AM – Customer Experience Surveys
- 11:00 AM – BREAK
- 11:15 AM – NASCAR Customer Engagement
- 11:30 AM – Mack Dual Branded Merchandise
- 11:45 AM – The Mack Experience
- 12:00 PM – Mack Financial Services
- 12:15 PM – Parts Marketing
12:30 PM – Lunch
1:30 PM – Dealer Marketing Workshops Facilitated by The Office of Experience
2:45 PM – BREAK
3:00 PM – Panel Discussion on Workshop Sessions
3:45 PM – Guest Speaker – Hootsuite
4:15 PM – Q&A and Final Remarks
4:45 PM – Cocktail Reception, Mack Customer Center
6:30 PM – Depart Mack Customer Center for Wind Creek Bethlehem
7:30 PM – 9:00 PM – Dinner, Wind Creek Bethlehem Foundry Room
Friday, September 20
Departures
*Agenda subject to change